There is a thought among some that if you build a website, it just naturally brings people to your business online. This couldn’t be further from the truth. Having a website does not guarantee traffic to your business. SEO (Search Engine Optimization) is a vital part of having a successful web presence. SEO is the study of key word trends that are specific to your industry, service and even geographic location.
When done correctly, SEO should get your website to page one of search results for a multitude of search engines like Google/ Yahoo/ and Bing. Placement in search is crucial to finding a website when a service or product is searched for. Understanding how your potential client thinks about your service or product allows you to help them find you more easily.