Google Search Page 2: Where Relevant Information Goes Unread
Imagine being ignored for so long that you’re very existence is barely spoken of. Imagine having so much useful information that goes unread that it makes up the bulk — 99.9% — of all Google searches. The second page of a Google search is this place and though it’s recently been declared “the best place to hide a dead body” by Huffington Post, the next page of a Google search often features many more in-depth results than the first page.
Huffington Post as well as many other bloggers have declared many times that anything beyond page one of a Google search is a dead-zone and they’re not wrong. According to studies by academic researchers and groups like Optify, 90 percent of Google searchers never look past page one. And only an estimated 50 percent will even read beyond the first three search results on page one. It’s been common knowledge for a long time that the first few spots on Google searches are the most important. In the early days of Google all you needed to do was cleverly repeat specific keywords to get into that top spot. Slowly, but surely, that simplicity has been done away with to make use of more “organic” information. But it’s also paved the way for larger companies to take advantage of their deep pocket books to pay their way to the top. This has turned page one of Google’s search into an advertisement in and of itself. While most searches aren’t affected by this, many are, and your business is being lost in the shuffle.
Of course, we’re not advocating that companies don’t try everything they can to reach that first page. What are we saying? That those of us who perform the millions and millions of daily searches shouldn’t ignore page two like it doesn’t exist. It’s alive and well and providing just as much info as page one.
Understanding the power of page two is most obviously an advantage to people like me, who blog and research for a living. Page two often features a wealth of in-depth information that is often pushed aside by the more popular information on page one, or the information being pushed ahead via pay-for-position opportunities.
For consumers, the power of page two puts capitalism firmly in their hands. Since page one is so often incentivized results, they aren’t the only results. But ignoring that page two even exists makes it seem as though the only answers are on page one. By not looking at page two, you limit your buying power to only a handful of choices. Click that ‘next page’ button to find a host of other answers which can often lead to finding a local business with the same quality as the page one answers but with a more personal touch and less cost.
Don’t believe me about the power of page two, then ask a librarian. Every day librarians help people perform Google searches. In many cases, a librarians search leads them to page two of Google’s search results.. While Google gives you a million answers, librarians like to say they give you the right one and the right answer is so often found on that second page of a Google search.
There’s no denying the importance for a business to reach as high a spot on a Google search as possible. But consider that page one only gives 10 results out of tens of thousands. Page two may be a good place to hide something you don’t want found, but maybe we’re looking at it the wrong way. Page two is the place where relevant and useful information is waiting to be read.
Source: Pace Feed