Does Company Branding Improve Your Digital Presence?
A Brand’s Logo
Studies have shown that the average person can be exposed to over 5,000 different brand logos a day. We obviously can’t consciously remember every brand and logo we come across, and at times the clutter can be too much. We know some brands just by glancing at the logos, and we don’t even need to see it in its entirety. The main characteristic these brands have is that they are everywhere. The three other aspects of the most famous logos are unmistakable, consistent, or effortless. Just a few recognizable brands we see frequently are:
- Disney
- Walmart
- Visa
- Olympics
Logos are the face of your business, so many companies make their business the face of the logo. There is no better way of getting people to associate your logo with your company than using the actual name in the logo. With the company’s name in the logo, there is no mistaking the company.
Consistency is imperative for a successful brand and built to last. When people know and love your company, there is no need to rebrand yourself. Simplicity is also essential for a successful logo. The logo could be as simple as a picture and recognizable to most. Keep it simple and minimalistic.
Companies have used their logos to bring attention to their companies since the beginning of marketing and advertising, and you would see the logos in newspapers, magazines, posters, and television. There is no denying that these old-fashioned marketing strategies were highly effective, but digital branding offers a more diversified way to cement your brand identity online.
Digital Presence
In this crazy digital season of life, we all rely on the digital world to do almost everything in our daily lives. We control our finances, work, go to school, order supplies, arrange deliveries, find future spouses, and find our daily entertainment all through the digital world. Understandably, consumers will also research brands before purchasing or using a service. Companies have had to adjust their traditional marketing to a digital approach. It’s essential to have a digital presence so that your business can cater to this large online market and make it easy for prospective customers to find you. Your digital presence is how your brand appears online and bridges the gap between you and your customers.
The content you create and share online is the voice of your brand. The most critical aspect of achieving enhanced brand visibility is to get views of your content. The posts provide your business’s ” first impressions ” of what we all know as “first impressions.” Search engine optimization is the process of improving your website’s ranking, and that depends on the number of people visiting your website. SEO plays a significant role in where your company falls within the search. When consumers research a product, you want your company to pop up first. Many customers consider a brand’s website to be the most crucial factor in deciding to make a purchase or not.
Customers also want to see their favorite brands on other social media platforms. The exposure on different platforms supports the customer’s decision to buy certain brands. All of these factors take time to build effectively. You will not see results overnight, but perseverance in all these areas will bring great success for your company and brand, and this will improve your digital presence.
If you have a company and brand and wish to create or revamp your marketing strategy, contact Pace Setting Media for a consultation. PACE Setting Media is a social media management company that will ensure your consistent, simple logo will receive the digital presence your company needs.
