Imagine being ignored for so long that you’re very existence is barely spoken of. Imagine having so much useful information that goes unread that it makes up the bulk — 99.9% — of all Google searches. The second page of a Google search is this place and though it’s recently been declared “the best place[…]
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Pace
We’re more than 10 years into the brave new world known as social media. And despite the overwhelming reality of the importance of what social media can do, there are still those doubters out there. Many are small businesses who either don’t see the potential of social media or have convinced themselves it’s too complicated[…]
Facebook is 12 years old this year, Twitter turns 10, and Instagram, Snapchat, LinkedIn, Pinterest, and the like aren’t far behind. Social Media is a new household buzzword that everyone knows, few understand, and even fewer businesses take full advantage of. For many businesses, not using Social Media can make or break the bottom line[…]
“Don’t compete for the moment. Compete for meaning. When you do, you’ll find that people care because they want to…because you earned it.” – Brian Solis, Altimeter Group (from Bernadette Jiwa, MEANINGFUL) When we are creating content, it should go beyond how many people it will engage. Content creation is an opportunity to share your[…]
I recently joined a closed business networking group in the hopes of growing my social media management business. I researched and tried out different groups and meet ups to see where I got the most bang for my buck or really for my time spent networking. Once the decision to join was made, I set[…]
Have you ever sat down to read a blog post or article and after three or four lines you are scratching your head and wondering what you just read? This has happened to me a few times. I have been looking at a few blogs lately and find that a lot of what people are writing[…]
Customer Experience; Are You Causing Your Customers to Look for Greener Pasture
Uncategorized Oct 04, 2015
When marketing a product or service, there are many different variables that get considered. Price, use, need, competition and quality just to name a few. So, the marketing team comes together and makes a plan on how to push X product to get Y result. But, with today’s market the way it is, is that[…]
I was recently asked by a friend of mine to assist with the launch of a new company. In this last year as we talked about product development and demographics, it became very clear that we needed to narrow the focus for the marketing launch. We had to have a better understanding of who we[…]
Everywhere you look on social media you see 15 ways to improve your Twitter following or 7 ways to use your Facebook page for business. But what if I made the argument that Social Media isn’t for everyone or every business? I started to think about which businesses wouldn’t benefit from a social media presence.[…]
Everywhere you look on social media you see 15 ways to improve your Twitter following or 7 ways to use your Facebook page for business. But what if I made the argument that Social Media isn’t for everyone or every business? I started to think about which businesses wouldn’t benefit from a social media presence.[…]